Bringing e-commerce to Ha Thai lacquer craft village

NHƯ QUỲNH |

Launched in October 2024, the EKOART Hanoi e-commerce business training project for Ha Thai lacquer craft village has opened a new chapter for the craft village.

Speaking at the closing ceremony, Mr. Bui Khanh Nguyen - Deputy General Director of External Affairs, Communications and Sustainable Development, Coca-Cola Vietnam Company said that this is one of the typical projects of EKOART Hanoi to promote economic development and preserve the cultural heritage of traditional craft villages.

"89% of students understood the basic concepts of e-commerce, more than 60% identified the main benefits of e-commerce, 60% and 67% of students used Chat GPT and other editing software," said Mr. Nguyen.

The lessons not only stop at imparting knowledge but also create opportunities to apply skills immediately such as livestreaming product introductions, building engaging content...

In 2025, Coca-Cola will continue to accompany and provide training topics combining practice on e-commerce and related topics to practically support the economic life of women and preserve the traditional lacquer craft here.

NHƯ QUỲNH
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