KIMLONG has officially released a 17-minute MV for 7 tracks in the EP bittersweet. Before his official debut, he organized "Listening Experience" in the form of silent-disco combined with visual 360° - a rare experience in the Vietnamese music market.
Artists can experience the entire 17-minute MV through a silent-disco headset, helping to fully personalize the sound, while immersing themselves in the custom-designed visual 360° space. KIMLONG also performed live two songs "Noi anh nghe" and "La do anh sai".
The contrast between the two emotional areas is expressed seamlessly in the screening space, bringing an iding experience in the true spirit of the EP.
Many guests shared their surprise about the new concept. Actually, I have never been to a cool and individual listening party like this, said singer of Cooking for You PiaLinh.
"bittersweet" is divided into 2 opposite parts. The bitter part in the EP has been cherished by KIMLONG since 2023, a collection of the most authentic emotional pieces after broken and lonely experiences. Each song is a different cut of sadness, expressed in the color of contemporary R&B/Pop music through a sophisticated, approachable storytelling style.
In contrast to the quiet and thoughtful nuance of bitter, it opens up a light, youthful, thriving and somewhat awkward color. Here, emotions no longer wring deep into the hurt, but return to the true spirit of "sweetness", the moment that once made us smile, even if only for a moment.
Along with music, the project's image continues to be upgraded with the longest MV ever released to the public by director Lam Dao Dao. From the musical depth of KIMLONG, the director realized that this was an EP "with too many things to exploit". Therefore, he chose to make an MV with the language of " Abstract Film" - a space where emotions are ambiguous and inner problems are most originally expressed.
