New milk choice trends
Ms. Phuong Linh, 30 years old, living in Thanh Xuan (Hanoi), said that recently she has changed a lot in the way she chooses milk for her 3-year-old daughter.
I pay more attention to the origin and nutrition of each type of milk, prioritizing products with clear, clean, natural protein sources and verified by experts, she said.
According to this mother, the trend of choosing organic milk is becoming increasingly clear in the parent community that she knows.
Parents now pay more attention to whether milk is clean, how cows are raised, whether antibiotics or growth hormones are used. For me, when I learned about organic milk, especially the source of organic A2 protein, I found it more suitable for my child's needs because it is light on the stomach, easy to digest and transparent about the production process," she said.
According to Innova's "2025 Global Milk Trends" report, the top 3 concerns of users when choosing milk are food quality, health and food safety.
In particular, consumers want products with "precision nutrition" - meeting specialized needs at specific stages of life.
This trend was also recognized by experts at the launch event of the first high-end nutritional milk product line in Vietnam of the international nutritional brand from Australia: GippsNature.
Mr. Tran Bao Minh - Vice Chairman of the Board of Directors of Nutifood, shared: "Vietnamese people are gradually changing their milk choice and drinking habits, they are no longer "buying a brand", they are "choosing a healthy, clean living standard for the whole family".
In that picture, cooperation between domestic enterprises and international partners is not only a business story, but a way for Vietnamese consumers to access products that meet the highest standards and are the safest.
Bringing high-quality organic A2 milk from Australia to Vietnamese consumers
According to Metrix Consulting, organic A2 milk accounts for only 0.014% of total global cow's milk output.
Vietnam has officially become the first market in the world to receive rare A2 star apple-rich organic milk from the famous raw material region of Gippsland, Australia.
To bring quality milk to Vietnamese consumers, the GippsNature brand is the first product of the joint venture of Nutifood and ViPlus Dairy - a dairy company over 130 years old in Australia, officially launched since the end of October through a series of events.
Speaking at the event, Ms. Gillian Bird - Australian Ambassador to Vietnam - expressed her support for the new brand's long-term development vision in the future.
Mr. Jon McNaught - CEO of ViPlus Dairy said: "We have high expectations for the new product line developed on the platform of advanced technology and natural nutritional philosophy, using clean and refined raw materials from Gippsland.
I believe that this combination will bring a high-quality nutritional experience, meeting the needs of global consumers, especially in Vietnam.
