Alpha Works will participate in the Hong Kong (China) Electronics Fair (Spring Edition) 2026, held at the Hong Kong Exhibition and Convention Center (China) from April 13-16, displaying at the event the entire product portfolio including party speakers, portable speakers, retro-style speakers and headphones.
This is the second time in 2026 that Alpha Works has appeared at a major international trade show, after the CES event in Las Vegas earlier this year. The company identifies Asia-Pacific as a key market and the main driving force for growth in the next decade.
At this event, Alpha Works will launch the AW-W99 flagship speaker line, the most high-end speaker model in the W-Series speaker line from Alpha Works, designed in a retro lifestyle style, aimed at a group of personality customers who are passionate about music and aesthetics. Before W99, the two W39 and W89 models have gained a foothold in many markets in Southeast Asia. W99 inherits with the most complete version: Sound by Audiofrog standard sound, Bluetooth 6.0 connection and Auracast technology on a classic, not outdated design.
The new product line Portable Lifestyle Retro AW-W99 is also optimized for diverse usage needs. The most special thing is still the mode presets pre-set for both music and karaoke needs. The speaker comes with 02 microphones with high quality finishing and smooth vocal support in the karaoke style typical of the Asian market.
At the same time, the outstanding product at this year's Alpha Works booth is the Gen Beat line, including 6 party speaker models developed for young users who are passionate about explosive party atmospheres. Launched in December 2025, the product line is divided into three groups according to usage needs: GEN BEAT X for mobile users, GEN BEAT 100 Series (100, 110, 120) for living rooms and small groups, GEN BEAT 500 Series (510, 520) for large-scale outdoor parties.
The continuous power (RMS) of the product line ranges from 60W to 520W, especially GEN BEAT 520 reaches a maximum power of 1.400W. The GEN BEAT X mobile model has a peak power of 300W, IPX4 water resistance standard and comes with 2 wireless microphones.
