This year, Coca-Cola brings an inspiring perspective: Tet is not only a traditional custom and activity, but also a moment for everyone to join hands to "weave" a creative festive atmosphere.
The focus of the campaign is the vibrant co-creativity, where all generational gaps are erased. Coca-Cola believes that the miracle of Tet lies in intersection.
This spirit is vividly conveyed through the upcoming Tet film of the campaign, with AI technology as a new "catch" to help create and recount traditional reunion stories in a modern way.
A representative of Coca-Cola Vietnam said: This year's Tet campaign is a testament to the fact that modern activities and technologies can go hand in hand to honor true cultural values. As a bridge, we hope to inspire everyone to breathe new life into traditional rituals together, for a bustling and cohesive Tet season.
Dual the joy of the beginning of the year, Coca-Cola launched a special promotion program " Open the Tet Boxes - hunt for the Peak" from December 1, 2025 to February 22, 2026, with 10 chances to win iPhone 17 every day, along with thousands of other awards.
