The Coca-Cola versions are specially personalized with more than 130 properties, 20 popular surnames, and about 30 group names commonly used by Gen Z. The campaign aims to bring joy when consumers see their names, especially when choosing Coca-Cola cans named after friends or familiar groups.
The Share A Coke campaign was launched in 2011 and has become a pioneer in personalized applications to refresh the consumer experience. For the first time, a beverage brand has used the customer's name to replace the usual logo placement. The campaign has successfully changed the way users perceive unique and meaningful experiences from Coca-Cola.
Coca-Cola has Vietnamized Share A Coke with the message From name, I connect to be closer to consumers. Consumers can own these unique Coca-Cola cans by:
Search and buy Coca-Cola products with more than 130 unique names, 20 popular names, and about 30 groups through retail outlets such as supermarkets, convenience stores, and groceries nationwide from May 2025.
Create a version according to personal preferences through a series of activities "From the name, I connect" carried out at nearly 100 locations nationwide including schools, supermarkets, convenience stores, cinemas, etc.
The campaign will last for 10 weeks and will end with an impressive event to honor the spirit of connection and inspiring creativity.
