This year, Kinh Do elevates the Golden Moon collection with a design imbued with Asian quintessence. Each box of cakes is invested in materials, printing effects, inspired by the poems of the Nguyen Dynasty King in the collection "Ngu Che Thi", contributing to bringing the value of cultural heritage into each gift product.
In the segment for young consumers, Kinh Do for the first time introduced a line of mini mooncakes with melted lava filling with compact sizes, aiming for a convenient enjoyment experience. The business also develops exclusive product versions according to each sales channel, notably the Ecom folk game product set.
The traditional Mid-Autumn cake line has been upgraded from quality to packaging but still retains the diversity of flavors. Kinh Do also for the first time introduced a product line with optimal weight and price, and also added an upgraded gift box version with paper bags, bringing more choices for enjoyment and gifting needs.
Mr. Vaibhav Bhanchawat - General Director of Mondelez Kinh Do Vietnam said that for nearly 30 years, Kinh Do has become a symbol of the Mid-Autumn Festival for millions of Vietnamese families.
According to him, that heritage is both a source of pride and a motivation for businesses to continue to innovate and elevate products through each Lunar season.
Moon Season 2026, Kinh Do brings a comprehensively reinvented product portfolio with a distribution system covering the whole country, contributing to preserving and reshaping the Mid-Autumn Festival experience of Vietnamese people through many generations. At the same time, expanding coverage to nearly 100,000 points of sale from urban to rural areas, strengthening presence on e-commerce platforms.
Over nearly three decades of development, Kinh Do continues to position itself as a heritage brand of Vietnamese mooncakes, associated with the value of reunion and constantly innovating to meet the needs of consumers.
