Kinh Do implements Trash Right, raising awareness of plastic waste for students

QUỲNH NHƯ |

In April 2026, Mondelez Kinh Do launched "Trash Right 2026" in Binh Hoa ward, Ho Chi Minh City, to raise awareness about plastic waste for students.

In the first phase, the program is implemented at Binh Hoa Primary School and Binh Hoa 2 Primary School, reaching nearly 4,000 students. Through more than 250 "Green Classrooms" in 65 classes, students are guided on knowledge of sorting and recycling waste associated with practical activities. Schools are also equipped with "Green Stations" to maintain daily waste sorting, creating a learning environment associated with practice.

Ms. Nguyen Thi Ngoc Lien - Director of External Relations & Communications, Mondelez Kinh Do Vietnam said that through the Trash Right initiative, Kinh Do aims to build a foundation of close cooperation through coordination between schools, families and society, thereby creating a positive spillover effect for students and society.

In parallel with teaching activities, the program organizes initiatives such as "Green Challenge", "Exchanging trash for gifts", recycling experiences to transform awareness into action. The "Green Ambassador" model is also being implemented.

Mr. Nguyen Tu Hai - Member of the Standing Committee of the Party Committee, Vice Chairman of Binh Hoa Ward People's Committee highly appreciated the practical approach of the program, helping students form green living habits from an early age.

With that orientation, we believe that the program will make practical contributions to the goal of building Binh Hoa ward to be increasingly green - clean - civilized," Mr. Hai said.

Mr. Nguyen Quang Hien - Vice Principal of Binh Hoa Primary School shared that lively experiential activities help students be enthusiastic and proactive, thereby seeing the positive effects of the program.

According to the plan, waste after sorting will be collected and treated in the direction of recycling; organic waste will be transferred to the Green Hero project for fertilizer production.

In 2026, the program aims to collect 6,000 - 8,000 kg of waste, and at the same time continue to expand to other primary schools in Ho Chi Minh City, contributing to promoting behavior change and raising community awareness about environmental protection. It is expected that the program will expand to 10 schools, reaching 12,000 students.

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