PNJ's business report said that in the fourth quarter of 2025, the company recorded net revenue of 9,623 billion VND (up 12.1% compared to the same period), profit after tax of 1,219 billion VND (up 66.8% compared to the same period).
Accumulated for the first 12 months of 2025, PNJ collected 34,976 billion VND of net revenue, 2,829 billion VND of after-tax profit (up 33.9% compared to the same period). In which, revenue from the jewelry segment accounted for 80.6% of the total revenue structure (including 69.6% retail, 11% wholesale). Thus, PNJ completed 144.4% of the after-tax profit plan for 2025.
This result is supported by: The recovery of demand in Q4/2025; Efficiency of operating the system of 431 stores by focusing on upgrading to a large-area store model, improving customer experience; Effective marketing programs to attract new and return customers; Product strategies and commodity portfolios are flexibly adjusted according to market changes.
On the other hand, jewelry wholesale revenue in 2025 increased by 1.7% compared to the same period. With the advantage of being a reputable manufacturer, operating methodically, and complying with regulations, PNJ continues to affirm its position, maintaining a high level of customer trust.
It's a bit of a bit of a bit of a bit of a bit of a bit.