Through the organization of initiatives, Pernod Ricard further consolidates its pioneering role in promoting a culture of responsible drinking, building a unified regulatory system and ensuring that consumers are equipped with accurate information about products and the benefits of moderate consumption.
The launch of the E-label in Vietnam is the Group's second deployment in Southeast Asia after Singapore, in response to consumers' need for easier access to product information, helping them make informed decisions about whether and how much to drink.
The E-label can be accessed via a QR code printed on the back label of Pernod Ricard products. By scanning the QR code with a mobile device, consumers in Vietnam will be provided with detailed information about the product, health risks associated with misuse, instructions on responsible drinking, etc.
The e-label, introduced globally by the group, demonstrates Pernod Ricard's commitment to sustainability and social responsibility.
