At the launching ceremony of the "For a Green Vietnam" program in 2025, the highlight was the signing ceremony of a commitment to plant forests with the participation of partners and singer Isaac - who has accompanied for the past 3 years.
The program aims to plant 20,000 water cajuput trees in the Spring Farm (Hau Giang) and organizes a volunteer day to plant 1,000 trees on an area of 0.5 hectares of forest land. The new forest is expected to absorb more than 100 tons of CO2/year, becoming a place of residence for more than 20,000 birds of 50 species, including rare species.
From 2023 to 2024, the program has planted 14,000 trees in ecological forests such as Xuan Lien (Thanh Hoa), Dong Nai, Ca Mau, Ta Cu (Binh Thuan) with the participation of hundreds of P&G and CRV employees.
Specifically, from May 22 to June 18, 2025, when purchasing products such as Ariel, Downy, Pantene, Gillette, Olay, Head & Shoulders... at GO system! and Tops Market with invoices from 399,000 VND or more, customers have contributed to planting 1 forest tree for the program. In particular, participants will receive an electronic green tree certification as a meaningful acknowledgement for the positive choice for the environment.