Saigon Beer - Alcohol - Beverage Joint Stock Corporation in coordination with the Vietnam Fatherland Front Committee (VFF) and local authorities in Nguyen Binh Khiem ward (Hai Phong) and Cam Hong commune (Quang Tri) presented 300 gifts to households in difficult circumstances.
This is a meaningful activity within the framework of the campaign "Vietnamese Tet Flavors, Connecting Regions" initiated by SABECO with the desire to preserve the beauty of traditional culture and connect cultural nuances throughout the region into a common Tet experience, where everyone can feel the connection.
This is the first year SABECO has put the annual Tet program into a platform to honor the cultural diversity of Vietnamese regions, showing the role of businesses in preserving traditional cultural identity, connecting communities and spreading national pride.
Each gift not only includes necessities and familiar Tet flavors but also has lucky money envelopes as a wish for good luck and good things to send to people on the occasion of the new year.
Hai Phong and Quang Tri are two of the 16 localities where SABECO organizes a series of Tet gift-giving and community engagement activities, taking place from January 10th to the end of February 8th, 2026.
To date, the campaign has gone through 11 provinces and cities with 4,300 Tet gifts awarded. SABECO continues to bring meaningful activities of the campaign to Ninh Binh, Gia Lai on February 1 and Lao Cai, Quang Ngai, Quang Nam, Tuyen Quang on February 7-8, bringing Tet experiences closer to the community and spreading the spirit of sharing and connection during the Binh Ngo New Year.
