On April 6, the Da Nang Department of Culture, Sports and Tourism said that at the 22nd Ho Chi Minh City Tourism Festival in 2026, Da Nang tourism continued to leave an impression when the booth with the theme "Da Nang - Touching the Original" was honored to win the First Prize "Standard Booth" in the "Beautiful Booth" contest.
Taking place from April 2nd to 5th at 23/9 Park, Da Nang Culture - Tourism Week in Ho Chi Minh City is a key promotional activity, aimed at the Southern tourist market - one of the dynamic and potential domestic tourist sources. Here, Da Nang booth is not just an exhibition place, but is designed as an open, modern space, emphasizing interaction, creating a continuous journey of discovery through many layers of experience.
Inspired by the message "Da Nang - Touching the original", the entire space is organized like a vivid story about the destination. Here, visitors can touch the taste through typical Quang cuisine, touch the identity through craft villages and traditional handicrafts, or touch the silence in the slices of resort and healing space recreated in the heart of the city. Each experience does not exist separately, but is connected into a continuous journey, where emotions become the leading factor.
Not stopping at experience, the space also expands to the depth of market connection. The exchange area between businesses and tourists creates conditions for direct access to the diverse ecosystem of tourism products of Da Nang - from sea resorts, ecotourism to cultural and heritage values. This is an important turning point, where promotion activities are not only limited to image promotion, but also aimed at promoting cooperation, stimulating demand and transforming demand into practical tourism behavior.
Along with that, a series of interactive activities such as minigames, creative check-ins, lucky draws and art performance programs imbued with local identity have contributed to creating a vibrant and emotional space. These factors not only attract visitors, but also contribute to spreading the image of Da Nang in a closer, more vivid and easier-to-remember way.
