Strengthen solutions for anti -counterfeiting and counterfeit goods

Thanh Chân |

Ho Chi Minh City - The situation of fake and fake goods is increasingly sophisticated and complicated. This threatens consumers' health, business interests and national reputation.

Fake goods, fake goods are increasingly sophisticated

At the seminar on traceability of products and goods in the national digital conversion program held in Ho Chi Minh City on April 15, Mr. Pham Van Tho - Chairman of Vietnam Anti -Fake Technology Joint Stock Company (ACTIV) said that in the context of economic integration and increasing transparency of product information, traceability becomes an indispensable trend in the global supply chain.

Currently, all countries have regulations on traceability of goods to serve the imposition of tax rates. For Vietnam, in order for commodity products to maintain its position and develop new markets, the traceability of origin plays an important role. Recently, the State has issued many documents related to this issue.

Anh: Thanh Chan
Mr. Pham Van Tho - Chairman of Vietnam anti -counterfeiting Technology Joint Stock Company (ACTIV) spoke at the seminar. Photo: Thanh Chan

Mr. Tho emphasized that in the context of a market economy, the problem of unknown goods, the origin still appears on traditional markets and e -commerce floors, making many businesses and consumers suffer.

Therefore, businesses must meet the strict requirements of the market for quality, design, price ... Especially, there is a solution to bring to consumers the genuine goods of the business. Since then, new consumers have not turned away from the product.

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Consumers are interested in traceability solutions to limit counterfeit goods, fake goods and protect themselves. Photo: Thanh Chan

According to Mr. Trinh Ba Duong - representative of Techfest Vietnam, the situation of fake and fake goods is increasingly sophisticated and complex. This becomes a direct threat to consumers' health, business interests and national reputation in the global supply chain.

In particular, Resolution No. 57-NQ/TW of the Politburo has just been promulgated to clearly identify science and technology, innovate innovation and transformation as one of the three new strategic breakthroughs of the country in the next development period.

This is a basic and urgent orientation, creating a strong policy corridor to promote the application of technology to solve large problems. In particular, there is a problem of traceability and anti -counterfeit goods.

Traceability solutions

Also at the seminar, Mr. Tran Giang Khue - Head of the Southern Office of Intellectual Property Department of the Ministry of Science and Technology said that with this seminar, the units discussed more about the role of the transfer, technology, innovation in the management of goods quality, anti -counterfeiting and traceability. This is related to the brand, prestige and confidence of consumers.

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Mr. Tran Giang Khue - Head of the Southern Office of Intellectual Property Department of the Ministry of Science and Technology spoke at the seminar. Photo: Thanh Chan

The saving, identification, product traceability is not only in phone messages, passwords, codes, barcodes, anti -counterfeit stamps, but also chip technology, broadcast technology ...

Bringing a solution to traceability Truedata, Activ president said the solution on the principle of collecting and protecting data with RFID chip mounted on each product with the ability to store all information including origin, origin, circulation process.

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Tea products apply traceability solutions with chip stamps. Photo: Thanh Chan

This solution helps businesses have a useful tool to protect the brand with a chip mounted on the product. In addition, consumers can use this solution with just a smartphone and scan on the RFID chip to know the origin and decide to buy the product.

Thanh Chân
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