BYD accelerates in the Western market: Opening 4S showroom, launching Atto 2

NGUYỄN ĐĂNG |

On July 26, BYD NEG Tien Giang opened a 4S standard showroom in Dong Thap province - a new locality established after the merger of the two old provinces of Tien Giang and Dong Thap. This is the first showroom in the Mekong Delta region with an area of nearly 3,000 m2, developed according to a comprehensive 4S model including: Sales, warranty - maintenance, supply of spare parts, survey and feedback; Aiming for high-end service standards for electric vehicle users.

Along with the opening activities, on July 26, BYD NEG Tien Giang announced the opening of BYD Atto 2 electric car model for sale, attracting hundreds of customers to visit the showroom, experience, and many people even directly deposited on the first day Atto 2 opened for sale.

BYD Atto 2 is the latest car line of the company, aimed at urban users with a modern lifestyle and a focus on sustainable technology. The car has a compact design, overall length of 4,310 mm, using a 130 kW continuously rotated magnetic electric motor (equivalent to 174 horsepower), equipped with BYD's famous Blade Battery.

Atto 2 is also capable of traveling up to 380 km after one charge according to NEDC standards. The interior is fully equipped with amenities such as leather seats, electric control seats, a 12.8-inch rotary touchscreen and a multi-lingue voice assistant. The exterior of the car is modern, with many unique colors and integrated safety technology such as 360 camera, Cruise Control, 6 airbags and a series of driver assistance systems.

At the event, Mr. Huynh Minh Thien - General Director of BYD NEG Tien Giang, shared: BYD Atto 2 is a sports, fashion and technology car line. The vehicle is equipped with advanced technologies from BYD, providing a good product experience.

This car line is not only suitable for families who buy a second car, but also very suitable for first-time buyers because the price range is very stable compared to the average income in the Western region".

The official opening of the showroom and the Atto 2 line starting to open for sale shows BYD's long-term expansion orientation in the West.

With a complete product ecosystem, professional after-sales service and comprehensive 4S service capabilities, BYD NEG Tien Giang showroom is expected to become an important destination in the journey to popularize electric vehicles in the Mekong Delta.

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