Copyright protection

People's Artist Thu Hien was once upset when BH Media purchased old recording files from record labels that set up private channels named after People's Artist Thu Hien for business, even impersonating her name to answer audience comments. Photo: People's Artist Thu Hien provided

Building a synchronous digital database to protect copyright

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Copyright and copyright management on digital platforms is likened to a matrix with its own "rules of the game". There, "networks" such as BH Media with the "Content ID" tool can create their own ecosystem, connect with intermediate production units such as May Saigon, Lululola, Ho Guom Audio... to create business channels, create "shortcuts" bypassing the stage of working with copyright to earn profits.