Rice brand

positioning the rice brand requires cross-sectoral approach and cross-sectoral coordination.

fierce competition, Vietnamese rice aims to position the brand

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In the context of Vietnamese agricultural products having to compete fiercely in the world market, positioning rice brands requires cross-sectoral approach and cross-sectoral coordination.

Identifying Vietnamese rice brands in the new context

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The important thing for Vietnamese rice to build a brand and position well in the world market is transparency from production to consumption.