Thanh Hoa tourism

Sam Son is crowded with tourists during the summer days, but then it is deserted during the rainy and stormy season and winter. Photo: Quach Du

Thanh Hoa tourism lacks connectivity, over potential

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Thanh Hoa owns diverse tourism resources but lacks a synchronous brand strategy to connect products. Many experts believe that the province needs to apply the model of "one brand - many products" to build a sustainable tourism ecosystem with long-term identity and value.