The initiative is part of a New Zealand Transport Authority campaign to reduce traffic deaths in the country.
Dan Mason had an accident in 2008. He was on his way home from work when he was hit by a drunk driver. Mason suffered a broken jaw, a broken rib and brain damage. This man survived thanks to tying up a safety belt. According to statistics, in New Zealand, about 90 people die each year from lack of seat belts, of which the majority are young men.
Liam Bethell was hit by a truck in 2017. After the accident, the man suffered most of his ribs broken, 3 discs broken, and cerebral hemorrhage. The safety zone saved his life.
Dylan Chirnside was hit by a car in 2017. In addition to the brain injury, he suffered a broken one of the main bones connecting the head and spine. A safety net saved Chirnside's life. More than 1 year after the accident, he has fully recovered.