With just over a month left until Lunar New Year, according to many flower growers for Tet 2025, this year's flower market is somewhat more positive than last year.
Although the peak shopping season has not yet begun, flower prices have begun to increase. However, consumption and purchasing power are still major concerns for many gardeners.
To expand sales channels and save on rental and transportation costs, some gardeners have chosen a multi-channel business model, combining direct sales and social networking platforms.
In Gia Lam district, Hanoi, Ms. Thuy An has started posting videos and images introducing Tet flowers on social networks to attract customers.
It is known that in the 2025 Tet flower season, Ms. An planted some popular flower varieties during Tet such as chrysanthemums, marigolds, dahlias, etc. Traders often order in advance or come directly to the garden to get the goods. In addition, last year she also tried to apply the form of online sales and brought very positive results.
“I started bringing my products to the online market last year. Thanks to social media, I was able to reach more customers, both wholesale and retail. Revenue increased by more than 80% compared to traditional sales at the garden,” said Ms. An.
Ms. An added that participating in the online market has helped her family's flower garden no longer be passive in terms of output as before. By posting images of Tet flower varieties and interacting with customers via social networks, she has built a stable customer base, including both large stores and individual consumers.
In Tay Tuu ward, Hanoi, this is the 5th year that Ms. Nguyen Thi Trong has applied the multi-channel Tet flower business model.
“As every year, my family still maintains two forms of business in parallel: selling directly at home and selling online via social networks. I often post pictures of Tet flowers on apartment groups and neighboring areas to reach customers. By applying the multi-channel business model, I not only expand the market but also reduce dependence on traders,” Ms. Trong shared.
Faced with major changes in customer shopping habits, the application of technology and digital transformation is gradually becoming an indispensable trend. Gardeners not only sell wholesale to traders but also actively use social networks to reach individual customers.
Tet flowers are not only the story of growers but also the overall picture of the consumer market. For gardeners, the multi-channel business model has been proving its important role in ensuring output for Tet flowers.
In the current context, flexibility and innovation will be the key for the Vietnamese flower industry to overcome all difficulties and develop sustainably.
