Recently, Cosmopolitan China fashion magazine released the cover and pictorial for its November 2024 issue, with actress Zhao Lusi as its representative face.
Zhao Lusi became the first female artist born after 1995 to appear on the cover of China's "big five" magazines (the 5 largest women's fashion magazines in China: Vogue, Elle, Harper's Bazaar, Cosmopolitan, Marie Claire).
After 1 hour of opening for sale, Zhao Lusi's magazine sales reached more than 91,000 copies, earning 4.13 million yuan. As of October 17, after 24 hours of opening for sale, the magazine's revenue exceeded 5.8 million yuan with more than 129,000 copies.
Zhao Lusi became the Chinese female artist with the second highest 24-hour revenue of the "big five magazines" in history, surpassing Yang Zi (Cosmopolitan magazine reached 5.5 million NDT), and only behind Dilraba Dilmurat (Harper's Bazaar magazine reached 11.6 million NDT).
The brand that sponsored Trieu Lo Tu’s cover was Versace, the luxury fashion brand for which the actress is a global ambassador. In addition, she wore dresses from dozens of other brands on the inside pages.
This time, the cover of Cosmopolitan China is titled "River of Stars". Zhao Lusi shows off a mysterious, ghostly image in sparkling sequin dresses.
However, her pictorial photos received mixed reactions. Many opinions said that Trieu Lo Tu had stiff expressions, "incomprehensible" poses, and lacked fashion sense.
Trieu Lo Tu is famous for her sweet and cute image. The audience thinks that her face and body do not suit her current sharp style.
Becoming a Versace ambassador, Trieu Lo Tu often pursues this style when appearing at events or taking promotional photos for the brand, but is mostly criticized.
In addition, recently, Zhao Lusi's self-makeup during filming and attending events has been complained by fans.
To the point that her fans together called on Trieu Lo Tu's studio to prevent the actress from acting on her own, and needed professional staff to do makeup and styling for Trieu Lo Tu.