While ao dai is always the top choice every Tet holiday, this year, ao ba ba suddenly "rises" and becomes a trend actively promoted by wealthy ladies. The combination of simplicity, tradition and modern fashion thinking has helped beauties score points in the eyes of the public.
Billionaire daughter-in-law Johnathan Hanh Nguyen - Tang Thanh Ha has long been famous for her minimalist but luxurious fashion style. For many years, Tang Thanh Ha has maintained the habit of wearing ao ba ba during Tet. She often prioritizes bright and bright colors such as coral pink, orange, red or turquoise to enhance her skin and the atmosphere of starting the new year.
In the frames welcoming spring with her husband Louis Nguyen, the "pearl girl" cleverly coordinates a traditional shape ao ba ba with retro glasses, creating a look that is both nostalgic and trendy. This choice not only brings a comfortable and convenient feeling for Tet greetings activities but also affirms the aesthetic taste, without needing to show off, still exudes the spirit of a wealthy family daughter.

Miss Vietnam 2012 Dang Thu Thao is also not outside the trend when choosing to wear ao ba ba. Instead of striking colors, the beauty chooses designs from silk material in luxurious shimmering gray tones, accented with elaborate stone button details.
To complete the standard "woman's" appearance, she combined it with pearl earrings, bringing a noble and gentle look. The image of Dang Thu Thao wearing ao ba ba is considered a perfect intersection between the simple beauty of Vietnamese women and the noble and luxurious demeanor.

After the lavish wedding with businessman Minh Dat, Midu spent time returning to her husband's hometown in the Southwest to celebrate Tet. Here, she attracted attention when wearing a series of bà ba shirts made of soft silk, sweet colors.
Notably, despite wearing a rustic outfit, Midu still affirmed her "good-fasted daughter" status when cleverly mixing with branded accessories. The image of her wearing a bà ba shirt standing in the rice field, carrying a Bottega Veneta bag or a fashionable sedge bag, created an interesting contrast: both close, rustic and luxurious, modern.
For Midu, ao ba ba is not only a costume but also a way for her to integrate with the lifestyle and culture of her husband's Western home in the most subtle way.

Not only appearing on the 1st and 2nd days of Tet, ao ba ba is also favored by Vietnamese beauties in everyday moments or occasions of intimate gatherings with friends. This year's trend leans towards gentle innovative designs, using high-quality materials such as brocade, silk, organza to maintain its shape while still being soft.
The fact that wealthy daughters-in-law are promoting ao ba ba has contributed to spreading the love for traditional costumes, proving that old values, if you know how to make them new, still have a strong attraction in the flow of modern fashion.