Focus on two core business segments, expanding land fund
With real estate development, Dat Xanh will focus on finding investment opportunities and collecting land funds in prime locations. At the same time, promote the purchase and accumulation of real estate projects with beautiful locations and clear legalities; Complete procedures to prepare for the company's medium and long-term strategy.
In 2024, Dat Xanh plans to complete the legality of large-scale key projects, preparing product sources in densely populated areas such as Ho Chi Minh City, Binh Duong, and Dong Nai. Currently, the market demand for the average housing segment, meeting real needs, is very large. Accordingly, Dat Xanh's new projects will be eligible for sale in the upcoming period to anticipate and meet large market demand, creating breakthrough business results for the Group from 2025. .
Through Ha An Investor (real estate development company, member of the Group), in the first half of 2024, Dat Xanh has handed over products at two Opal Skyline projects (Thuan An City, Binh Duong) and Gem Sky World urban area (Long Thanh, Dong Nai).
Specifically, Ha An has completed handing over nearly 1,500 apartments to Opal Skyline customers. At the same time, nearly 1,000 land use rights certificates and more than 1,500 land products at Gem Sky World were handed over to customers in many batches. In a context where the market is waiting for positive signals, the move to continuously hand over products demonstrates Ha An's extensive experience and strong efforts to fulfill its commitments to customers.
With real estate services, Dat Xanh Services system - the unit holding the brokerage segment of the Group (accounting for 33% of the national market share) will focus on developing resources to continue to dominate market share in 2024. At the same time, with a leading role, Dat Xanh system will prioritize product exploitation, personnel recruitment, and introduce flexible sales policies to anticipate upcoming market recovery opportunities. .
Recently, Dat Xanh Services has completed a comprehensive brand restructuring campaign, re-planning the business model to optimize the resources and strengths of each member company (CTTV) under the system.
In order to complete a comprehensive real estate service ecosystem, Dat Xanh focuses on promoting both primary brokerage, secondary brokerage, rental brokerage, commercial real estate brokerage, operation management and asset exploitation. real estate, valuation, financial services and other supporting services...
At the same time, Dat Xanh continues to pioneer, focusing on developing and applying technology platforms according to modern trends to optimize user performance... Through CTTV iHouzz, Dat Xanh recorded many impressive achievements, from from creating a real estate technology platform capable of processing transactions at record speeds, reaching thousands of products in an open sale event, to building a technology real estate brokerage system. iHouzz proptech platform is a pioneer in developing online sales, transferring deposits online through confirmation by OTP code, or allowing cross-selling of products on the application, from booking, deposit to contract formation. copper.
Completing the technology platform, aiming for comprehensive digital transformation
The real estate market always exists in cycles. In addition to focusing on training and preparing successor human resources, investing in management technology platforms and business technology has been identified by the Board of Directors as an important factor influencing the group's sustainable development process.
To carry out comprehensive digital transformation, recently, Dat Xanh has cooperated with FPT Group to apply the ERP platform of software company SAP - comprehensive implementation on the entire system and comprehensively on all fields. main activities of the Group. The project's goal is to standardize all business processes, closely linking operating processes in production and business activities and corporate governance.
2024 is the first year in the next 20-year development cycle of Dat Xanh Group. Dat Xanh's assets are not only strong financial resources, but also a healthy brand system and extensive real-life experience represented by a system of brave CEOs across the country. In a volatile market context, with a cautious and flexible strategy and a deep understanding of the market and legal regulations, Dat Xanh system will always maintain its pioneering and creative spirit, thereby helping Dat Xanh system maintain its pioneering and creative spirit. Build the foundation, maximize resources to be ready to overcome challenges, seize opportunities, towards the goal of sustainable development in the period 2025 - 2035.
