Taking advantage of this, many businesses have begun to develop unique sticker sets to increase customer and user interaction, thereby increasing brand recognition on social networks.
Appearing for the first time on Line (a mobile messaging application developed by Naver in the Japanese market), stickers are created from a combination of popular emojis (emoticons) with cartoon characters carrying Typical Japanese style.
Naver's original purpose was to create an alternative to typing messages in Japanese text. Very quickly, the sticker was accepted and responded to, contributing significantly to the development of Line users. Since then, the influence and popularity of these stickers has also increased.
As technology and mobile devices develop, the habit of communicating through online messaging applications such as Zalo, Messenger, Viber, Telegram... is gradually formed with a large number of users around the world. Along with that, stickers are also present more often in conversations, connecting people with each other in online space.
According to a survey from Duolingo and Slack, 57% of respondents said online conversations would be “incomplete” without emojis. 67% said they feel closer and more connected when texting someone who understands the symbols they are using.
Not only in the world, in Vietnam in recent years, a number of companies and businesses have also started developing their own sticker sets. In the field of banking and finance, PVcomBank is known as one of the first brands to use stickers specifically designed for conversations on online chat platforms.
The sticker set was designed by PVcomBank based on inspiration from the Bank's typical elements such as modernity, understanding, and care, thereby helping conversations become lively, impressive, and bring new experiences. cool, user-friendly.
Deployed from October 2023, up to now, PVcomBank has launched stickers on Zalo, Viber and Telegram platforms with many lovely and interesting expressions. Among them, Zalo is the platform where the most PVcomBank stickers are downloaded and used.
On this application, PVcomBank designed 48 sticker designs that express dynamism, combined with "tren - dy" sayings or very familiar and close activities. This has contributed to bringing exciting new experiences to PVcomBank customers in particular and Zalo users in general.
A representative of PVcomBank shared: "We send sticker sets to users with the hope that in addition to the best financial values, PVcomBank will create more spiritual values for the community. Online conversations will no longer be boring, narrowing the distance between people and each sticker will become an emotion instead of words, thereby increasing the communication experience and increasing brand cohesion. with users and customers".
To use the PVcomBank sticker set, users can download it directly from Zalo's chat window interface or access the sticker store to search with the keywords "PiVi" and "PVcomBank".
