The program continues to demonstrate MoMo's constant innovation spirit in applying gamification to help users easily access stock knowledge, and above all, realize the vision of "contributing to part of promoting financial inclusion for Vietnam" of this Fintech.
Learning about stocks is more interesting and useful with "Blue Sea Treasures"
With the desire to help new investors entering the market learn and get acquainted with stocks easily and simply without being boring, MoMo and CVS masterfully integrate game elements into "Blue Sea Treasures" so that users have interesting experiences.
The program "Blue Sea Treasures" was designed by MoMo, inspired by a trip to the beach, showing the understanding of users when choosing the right "falling spot" in the summer to bring refreshing spiritual food. With a beautiful interface design and cool colors, the program helps users enjoy a refreshing trip right on their phone. Throughout the adventure, users absorb knowledge about stocks at many touch points, while enjoying the joy of receiving unexpected, valuable gifts from CVS, MoMo and accompanying brands. .
Accordingly, in each stage of the game, users will learn basic concepts about stocks such as the concept of VN-Index, VN-30, ceiling price, floor price, dividends, shareholders, reference price, time period. trading time, trading volume...
In addition, after finishing a trip, users will interact with Hai Au to receive additional gifts by answering multiple-choice questions. This is all practical and basic knowledge that users need to know when wanting to participate in stock investing, such as liquidity, transaction volume, profit after tax, revenue... If If the answer is correct, the user will randomly receive 1 letter to combine letters, exchange for gifts or collect enough sets to participate in receiving the key to open the final reward chest.
Opportunity to receive a "rain" of gifts when learning stocks with MoMo and CVS
Participating in "Blue Sea Treasure", users have the opportunity to receive hundreds of attractive and practical gifts. Especially in the final reward chest, the reward value is up to 3 billion VND.
To make the program more attractive, during the golden hour from 10am to 2pm on weekdays, MoMo organizes a series of events including: Surfing during golden hour 100% win lucky money up to 1 million and million Gb Data 0D; Matching the words THE VIB struck gold; Match the word HOADON to receive a cash chest of 1 million, swipe to receive millions of gift cards to pay bills and rare words; Surf the golden hour to hunt for Apple; Surf to the finish line - If you like it, give it away.
At these events, users have the opportunity to receive practical gifts such as hundreds of red envelopes of cash up to 1 million; million GB Data 0VND; 88 gold pieces of 0.3 taels; 3 Apple gift sets include 3 iPhone 15 128GB, 3 iPad Air 6 M2 256GB Wifi, 3 Airpods 3 2022... and millions of gift cards to pay bills for Electricity, Water, Internet, Television, Road Tolls...
Previously, from July 9 to July 15, 2024, the "Blue Sea Treasure" program was implemented for Early Register users. In just 6 days, it attracted 668,700 registered users, showing the appeal of MoMo's first gamification program on Securities products.
The "Blue Sea Treasure" program is accompanied by the brands International Bank (VIB), Nescafé, Chuk Tea & Coffee, PHOTO24, Papas' Chicken, Spicy Box, Xanh SM, Beige, KATINAT Coffee & Tea House , Phuc Loc Tho broken rice, VinaPhone, MobiFone…
At the end of May 2024, the Securities product provided by CVS through MoMo was officially launched. With its strength in technology, the MoMo platform makes buying, selling and trading securities fast and convenient with just a few touches and is safe and secure.
Although it has just been launched, CVS's stock products on MoMo are attracting a large number of investors, especially making it easy for newcomers to join. The friendly, intuitive interface of the Securities mini app on MoMo helps users quickly get acquainted with trading features, monitor market fluctuations and effectively manage investment portfolios. Right on the platform, users can track market indexes, lists of stocks with the greatest value, the strongest price increase or the most traded by users... thereby making investment decisions. .
According to calculations from data from Vietnam Securities Depository and Clearing Corporation (VSD), in June 2024 alone, the total number of new individual securities accounts opened on the market reached 106,417 accounts. As for CVS, the company recorded the number of newly opened personal accounts reaching nearly 45,000 accounts, equivalent to about 42% of the total number of newly opened domestic personal accounts in the entire market.
