Gen Z - Live well, consume smartly, invest in emotions
If the previous generation considered mansions and cars as symbols of wealth, then Gen Z, digital citizens, defined prosperity in their own way: living quality, balancing financial accumulation and investing in "emotional assets". Different from traditional thinking, young people choose to enrich their experiences, live with "taste" and create life value. They are a smart consumer generation, knowing how to take advantage of financial technology to both optimize cash flow and improve the quality of life.
Although young, many Gen Z have soon revealed sharp financial thinking. They set up personal spending budgets, use digital applications to track spending in real time, hunt for rewards, interest exemptions, periodic investments with small amounts of capital, or accumulate points to redeem gifts to turn each transaction into an opportunity to upgrade the experience. For Gen Z, every spending must be "professional" in both bringing financial benefits and enhancing the value of life.
Nguyen Hai Dang (23 years old, Ho Chi Minh City) shared: "I have my own experience fund, accumulated from bonuses and small investments. Thanks to digital banking, I was able to hunt for cheap air tickets, refund hotel fees, and accumulate points to exchange gifts. Thanks to that, I "sold out" all my energy at the Taylor Swift concert in Singapore and immersed myself in the color of Korean autumn while still keeping my budget under control. Each penny spent is not only a cost, but a memory, motivation, and invaluable spiritual asset".
For young people in general or Gen Z in particular, experience is not just about enjoying, but knowing how to invest in a lifestyle towards balance. They pursue their own style, both having a sense of finances early, balancing spending, saving, and profits, and knowing how to enjoy everything early, harmoniously developing themselves, taking care of their health, and enhancing their spiritual values.
Invest profitably, get concert tickets within reach
In the context of explosive digitalization, many banks are building a multi-experience financial ecosystem, meeting the modern lifestyle and new financial thinking of the young generation, especially Gen Z. In that transformation, VPBank stands out with its strategy of building a comprehensive financial ecosystem, accompanying young people to create a breakthrough lifestyle, where each financial decision always comes with a different life experience.
Approaching young people not only through simple financial products, VPBank continuously implements creative incentive programs, combining finance, culture and entertainment. Recently, the bank has created a "fever" when it brought the opportunity to own a free ticket to attend the top-notch music event K-Star Spark in Vietnam - Presented by VPBank, gathering top names such as G-Dragon, CL, DPR IAN, TEMPEST and tripleS taking place on June 21, 2025 at My Dinh Stadium.
