Each person is a journey - an choice to preserve, inherit and develop cultural identity in their own way. Whether raising traditional values with modern technology, reviving forgotten heritages, or reviving folk sounds in the contemporary music flow, they all have one thing in common: daring to affirm their personal identity on the journey "towards a superior version". Those inspiring stories are spreading with Techcombank the brand promise of Successful Every Day where dreams are motivated to break through, and each individual can become a great source of inspiration for the community.
Fustic Studio When heritage blends with future thinking
The three young artists Hai Doan, Nam Le and Trung Bao have jointly founded Fustic Studio with a vision beyond limits: connecting Vietnamese culture with the world through unlimited creative language.
Hai Doan shared: Vietnam has so many beautiful features and meaningful cultural messages. We believe that under the lens of innovative art and technology, we can share that cultural diversity through intimate and creative experiences.
Fustic not only recreates traditional art, but also redefines the way people perceive art. Here, sound can be seen, colors can be listened to - thanks to the combination of art, technology and creative algorithms. An unusual dream, but the three young artists are still steadfast in action, to create wonderful things.
Nam Le affirmed: "The key to the future lies in the intersection" between technology and culture, between individuals and the community. Fustic is where we originally created a multi-sensory art experience, carrying the spirit of inspiring from the roots of national culture.
Do Huu Triet - Reviving heritage, creating the future
Do Huu Triet is the pioneer in restoring the Hue la phap thuat profession - an art of lacquer carving that was once brilliant but gradually fading away due to the complexity of the art. "Blam light is the quintessence of the Vietnamese people. I want to bring this heritage back, not only as an artifact in a museum, but as a vivid part of modern life - Do Huu Triet proudly shared.
With an open mindset, Huu Triet has taken the spheres out of the exhibition space to be present in architecture, jewelry, and modern applications. But above all, he understands that the future of heritage lies in the next generation.
He also hopes that: "Many young people will return to Hue together, continue their passion and preserve this profession. The outstanding version is a developmental inheritance reviving a heritage and making it a symbol of cultural pride in Vietnamese life today.
Soobin When the sound of the wind rises in the midst of the global flow
Soobin's musical journey began very early, when folk melodies such as ca tru, xam and other traditional art forms were deeply engraved in the soul of the 3-year-old boy. After that, he focused on pursuing uptrend music genres around the world and achieved success with popular pop songs that caught the attention of the public, in keeping with global trends. However, fate brought him back to his roots when "Drum of rice" - a folk melody opened a new door for creativity. Returning to his small dream of the past, Soobin was determined to act to reap his own sweet fruits.
When I got married to Trong com, I started experimenting with writing modern melodies based on the core of folk songs. That was when I realized that folk sounds were the valuable factor to connect with young audiences and introduce Vietnamese culture to international friends - a precious heritage that we have preserved and developed for many years" - Soobin shared about his career turning point.
Coming to the top version, for Soobin, it is to become a bridge to bring Vietnamese sounds into the global music flow. This is not only an ambition, but a mission that he is daily realizing through each song, each performance and the warm welcome of the public - not only in Vietnam but also from international friends.
From each creative journey, each decision to maintain the identity, these people have added inspiration for the community to dream and act for dreams. And on that conquest journey, Techcombank is proud to be the one who creates favorable conditions, connects and cheers the aspirations to dare to surpass every day.
