The results were determined based on media coverage, consumer participation, interaction, and community awareness index, collected from September 28 to October 28.
Accordingly, BTS took the lead with a brand reputation index of 10,421,205, up 11.21% from September. Although the group temporarily stopped performing together so that the members could perform their military service, BTS's influence was still strongly maintained thanks to their individual projects and global reach.
Second place is singer Lim Young Woong, who continues to prove his solid position in the hearts of Korean audiences with an index of 8,201,514. Meanwhile, IVE - Starship Entertainment's new generation girl group - reached 7,455,557 points, up 37.27%, thereby rising to third place.
In fourth place is Son Heung Min with 7,198,871 points, showing his influence beyond the sports field. BLACKPINK is in the top 5 with 7,052,536 points, recording a slight increase of 2.34% compared to the previous month.
The next positions in the top 10 belong to Yoo Jae Suk, TWICE, Kim Yong Bin, Byeon Woo Seok and Ryu Hyun Jin respectively. The list of 30 most favorite stars this month also includes many familiar names such as Kim Yeon Koung, Lee Byung Hun, Stray Kids, Faker, Kim Woo Bin or SHINee.
The brand reputation rankings are published monthly by the Korean Business Research Institute, reflecting the Korean public's interest in artists in the fields of music, cinema, sports and television.
