Increased traffic and revenue
Ms. Nguyen Thi Le Thanh - Director of Khanh Hoa Provincial Department of Tourism - said that in the first 10 months of 2024, the province's tourism revenue reached more than 47,000 billion VND, with impressive figures such as: Welcoming nearly 9.8 million overnight guests, including 3.8 million international visitors. Up to now, it can be said that the tourism industry has exceeded the targets set for 2024 (9 million visitors, revenue of more than 40,000 billion VND). It is expected that in 2024, Khanh Hoa will welcome more than 10 million tourists, with revenue from tourism activities of over 50,000 billion VND (the highest ever).
Similarly, Quang Nam province aims to welcome about 7 million tourists in 2024 and has already welcomed more than 7.5 million visitors. The province is expected to welcome 8.02 million visitors in 2024.
“These are very encouraging signs of recovery for the tourism industry after COVID-19,” said Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province.
According to Mr. Hong, in recent years, the proportion of international tourists to Quang Nam has always accounted for 50 - 60% of the total number of visitors. "Firstly, the tourism potential, cultural destinations, craft villages, traditional festivals in Quang Nam are suitable for the needs of international visitors, combined with the orientation of developing green tourism, sustainable development... Next, the advantage of Da Nang International Airport, Chu Lai Airport has connected many tourists by air to Quang Nam. That is why international visitors to Quang Nam are always stable and account for a high proportion, compared to other localities in the country" - Mr. Nguyen Thanh Hong explained.
Stimulating tourism at the end of the year
According to the leader of the Department of Culture, Sports and Tourism of Quang Nam province, the end of the year and the beginning of next year is the peak season for international tourists to Quang Nam. In addition to stimulus programs, advertising and tourism promotion to attract tourists, the province pays special attention to the quality and revenue of accommodation and consumption activities to bring revenue to the province, "how to make tourists stay many days and nights and spend a lot of money in Quang Nam".
Meanwhile, Khanh Hoa province has identified the domestic tourism market as the key market. The locality has issued a plan to promote, advertise and stimulate demand to attract tourists, coordinate with airlines to propose appropriate policies and domestic stimulus packages, ensure quality, focusing on attracting tourists from Hanoi, Ho Chi Minh City and the provinces of the Southwest and Central Highlands.
Speaking with Lao Dong, Mr. Cao Tri Dung - Chairman of the Da Nang Tourism Association - said that currently, tourism businesses have announced programs and tourism products to attract tourists for the New Year 2025 and have plans to prepare for charter flights (a type of flight in which an organization or a group of individuals rents all or part of an aircraft to carry out a specific journey).
Most units are focusing a lot of resources on large markets such as Taiwan (China), Hong Kong (China)... It is expected that a large number of tourists from these markets will come to Da Nang during Tet 2025.
In addition to the sources of tourists celebrating Tet like Vietnam, the sources of tourists learning about traditional Vietnamese culture like Australia and Europe will gather in Da Nang, the source of domestic tourists is also expected to increase during this time. Not only tourism businesses build tourism products, but the People's Committee of Da Nang City will also organize many festival programs continuously for 3 weeks.
The city has invested more than VND18.6 billion in flower decoration and lighting projects to create attractive tourist attractions for locals and visitors during the Lunar New Year 2025.
