In the weekend performance on April 11 (local time) at Coachella - the biggest music festival on the planet in Indio, Justin Bieber attracted attention with an unusual performance: he mainly sat in a chair, placed a laptop in front of him and turned on YouTube to replay a series of youth hits and then sang along, creating a medley of about 12 songs.
Regarding costumes, the male singer chose hoodies and t-shirts from SKYLRK founded by himself, paired with Loewe boots and shorts by Vietnamese-born designer Hung La, priced at about 535 USD (14 million VND).
Over knee-length design, curved shape, highlighted with denim ribs running along the body - curved pants are a trend being promoted by many fashion houses since 2024.
Previously, Lisa also attracted attention when promoting cropped pants (jorts) combined with red accents according to the "pop of red" trend, creating a prominent and trendy overall look.
In the stands and backstage of Coachella 2025, she continued to score points with leather and glitter designs of the Vietnamese brand - LATUI ATELIER, contributing to spreading Vietnamese fashion imprints internationally.
Jennie contributes to "heating up" back to The Hood style - a headscarf fashion trend inspired by the image of the Persian goddess. The Korean IT Girl cleverly combines a one-piece top with a hat and a wide pants, layering with pants or a short skirt outside and completing the overall look with personality sunglasses.
Notably, the skort design (skirt-like shorts) with unique metal buckle details is considered to be a creation of the Vietnamese brand BUPBES, currently priced at about 140 USD (equivalent to 3.6 million VND).
Rosé appeared on the first day of Coachella 2025 wearing a denim set from Vietnamese brand LATUI ATELIER.
Jackets and jeans with streetwear spirit with ripped details, personality floral patterns, total value of nearly 6 million VND, are paired by her with a striking cut-out sequined shirt.
The fact that Justin Bieber, Lisa and Jennie (Blackpink) simultaneously choose designs from Vietnamese brands and Vietnamese-origin designers shows the certain attraction of Vietnamese brands.
