On July 16, Bach Loc announced that it would not renew the contract with Vu Chinh's Hoan Ngu Anh Thi company after 10 years of attachment.
After completing the establishment of a working room owned by herself in advance, the actress will self-manage all artistic activities in the future.
According to the media, behind the breakup that is considered a "model of smooth contract termination" is not only the career choice of an A-list star, but also clearly reflects the real interest relationship between leading artists and management companies in the entertainment industry.
As a key artist for many consecutive years, contributing the majority of revenue to Hoan Ngu Anh Thi, Bach Loc went from a new face discovered by Vu Chinh to the "artist with the highest revenue" of the company.
Finally, she chose to break away from the traditional management model to take the initiative in her career. This is also a very typical development path for artists who have grown up in the industry.
Bach Loc's case shows that during the contract validity period, the relationship between the artist and the management company is a mutually beneficial synergy.
The company holds the source of self-produced ancient costume scripts and prioritizes giving her the main role, helping artists save significant time and costs in finding projects. Conversely, Bach Loc uses her attraction and stable commercial value to enhance her negotiating position as well as the value of the whole company.
However, as this relationship entered its 10th year, the limitations of the old cooperation model gradually emerged.
As Bach Loc's coverage and position in the industry increased, she was able to directly access projects due to production platforms as well as commercial resources without being completely dependent on the company.
At the same time, the profit sharing ratio, project selection rights and team coordination rights under the management contract may no longer be suitable for her current position.
Instead of continuing to share profits under a fixed management model, the establishment of a private office will help the actress proactively choose scripts, build a complete communication, legal and commercial team, and at the same time take the decision-making power over career development plans.
In fact, Bach Loc had prepared for the path of independent operation quite early. Right from 2021, she registered to establish Loc Nghien Thanh Dao Cultural and Communication Studio, laying the foundation for self-operation later.
Unlike many artists in the Chinese entertainment industry who unilaterally terminated contracts halfway and then plunged into lawsuits and compensation disputes, this time the two sides maintained a very civilized attitude. Bach Loc thanked "teacher" Vu Chinh; in response, the famous producer also wished Bach Loc success in the new journey.
Top artists setting up their own studios is becoming a popular trend in the Chinese entertainment industry. When fame, resources and relationships are all solid enough, separating from management companies is almost an inevitable step.
Nham Gia Luan leaving Hoan Thuy The Ky, or Duong Mich leaving Gia Hanh Truyền Thông are typical examples.
For artists, setting up a private office means opportunities and pressure go hand in hand. The benefit is that they are no longer passively receiving scripts arranged by the company, can proactively avoid repeated images and try their hand at many different genres.
But in return, all risks of the project, operating costs of the team and handling of communication crises must be borne by themselves. When there is no longer a company behind to guarantee, the success or failure of each work will directly affect personal reputation.
