In fact, from a media perspective, this result is not too surprising.
For many years, Nam Anh and especially Nam Em have always been names with attraction to the public. Every time they appear, the two beauties receive great attention from the media and social networks. Right from the time of confirming participation in Miss Cosmo HCMC 2026, the two sisters have become the focus of attention, helping the contest receive a significant amount of discussion before officially taking place.
It is undeniable that past controversies have made their images controversial. Nam Em has been involved in many scandals due to statements, love affairs and scandals on social networks. Meanwhile, Nam Anh has also become a topic of discussion many times when accompanying her younger sister in many attention-grabbing stories. Therefore, the fact that both of them went deep into the competition has made public opinion closely follow each round of the competition.
From an organizational perspective, a beauty contest today not only seeks winners but also needs to create a spread. In the era of strong social networks, the recognition of contestants has almost become an important factor. A contest may have a lineup of beautiful contestants, but it will be difficult to create an effect if there are no faces strong enough to attract the public.
The appearance of Nam Anh and Nam Em inadvertently brought that. From the preliminary round, sash awarding to the final night, images of the two sisters continuously appeared on media platforms. The debates around them also contributed to helping the contest name be mentioned more often. In other words, these are contestants who have the ability to create "stories" - something that any beauty pageant needs to maintain its heat.
However, this also created controversy after the final night. A part of the audience believes that beauty titles should be awarded to people with less controversial images, especially when the winner will become the representative of the contest in community activities. According to this view, past scandals are factors that cannot be ignored.
Will Nam Em and Nam Anh make efforts in the competition?
The performances of Nam Anh and Nam Em revolved around the topics of overcoming trauma, living will and maturity after events. This is also a trend pursued by many international beauty contests when promoting personal stories and the ability to inspire.
In the final night, Nam Anh mastered the stage well. The sharing about the journey to overcome past trauma to spread love is considered emotional, in line with the message the competition aims for.
In the Q&A section, Nam Anh did not give overly flowery answers but clearly expressed her views on the value of women.
Meanwhile, Nam Em, although she has not had a truly smooth response, easily evokes empathy because of the story of 10 years of fighting depression.
However, what makes the victory of the two sisters a hot topic is not only in expertise or beauty but also in the communication value they bring. In the context of beauty contests increasingly competing to attract audiences, contestants with high recognition, stories and attracting attention often possess certain advantages.
Therefore, the coronation of Nam Anh and Nam Em can be seen as a combination of competitive ability, stage experience and media attraction.
