Recently, Chinese actor Jing Boran shared in a personal video that he needs to get the consent of both his manager and many brands he cooperates with just to... cut his hair.
In the video, Tinh Bach Nhien frankly said that he had wanted to get a haircut for a long time but could not do it. As an artist with a management team, his hairstyle is not entirely decided by himself.
First of all, changing the hairstyle needs to be agreed upon by the manager. More importantly, many advertising contracts that he is implementing, especially hair care product brands, have specific requirements for the image of the agent.
Brands control the ambassador's image quite tightly. Once the hairstyle changes, the appearance in advertising products may be affected, and it is no longer suitable for the brand's positioning. Therefore, changing hairstyles needs to be discussed and agreed upon by the parties involved in advance.
Thinh Bach Nhien said that he can only cut his hair after completing the upcoming shampoo commercial filming. After that, his crew had to discuss with the brands he is cooperating with to agree on changing hairstyles. When all parties agree, the actor can cut his hair as desired.
The story is controversial, because it shows the constraints behind the artist's image management.
For most people, simple haircuts are just a personal choice. However, for artists who have many advertising contracts, hairstyles are no longer only related to aesthetics but have become a part of the brand image.
Especially for shampoo or hair care product advertising contracts, the appearance and hair quality of the agent are directly related to the advertising image. Therefore, while the contract is still valid, the brand can make certain image requirements to ensure that the communication products are consistent with the agreed positioning.
From the case of Bach Nhien Province, a seemingly very simple change like haircut can also be related to many factors: artist management, brand, advertising filming schedule and commercial terms. The image of an artist is sometimes closely linked to cooperation contracts, personal desires must be considered along with signed commitments.
Tỉnh Bách Nhiên was born in 1989, is a Chinese actor and singer. He began to be known after participating in the selection program "Cố lên! Hảo nam nhi" in 2007.
After debuting as an actor, he made his mark through many works such as "Thất cô", "Tróc yêu ký", "Chúng ta của sau này", "Đạo mộ bút ký", "Tân sinh", "Rừng thép", "Quy lộ"...
In 2026, Bach Nhien Province caused a fever when returning to the small screen with the role of Loan Niem in the urban romance movie "Bright Spring". The movie once climbed to 2nd place in the ranking of the weekly most popular non-English programs of Netflix globally.
