Artists face unprecedented "transparency pressure
Recently, Vietnamese showbiz has continuously had controversies related to statements and artists' private lives. Typically, rapper B Ray caused a reaction when using a rap line that was considered offensive in a livestream, causing those who appeared together to also be affected, showing the spread of the crisis on social networks.
Similarly, singer Trung Quan Idol was involved in a scandal related to the act of attacking women. Although he apologized, the incident still significantly affected the male singer's image in the public eye. Meanwhile, Jun Pham also attracted attention when the MV Truth or Dare was reminded and requested to be removed by functional agencies due to details that were not in accordance with fine customs and traditions.
From a creative perspective, musician Chau Dang Khoa also caused controversy when the song "Vietnamese people love each other" used the image "ripe rice is tall but never bows". Although quickly explained and revised, public reaction shows that the public is increasingly sensitive to cultural messages, especially when related to traditional values.
According to Dr., cultural researcher Tung Hieu, the public today is not only consumers but also "cultural supervisors", ready to question the social responsibility of celebrities. This creates pressure for artists to be more careful in each statement and behavior.
Not just apologize, but to act
The familiar scenario of artists is wrong, apologize, and then continue to operate. However, what the public cares about is whether artists really change, learn from experience and adjust their behavior.
Reality shows that many apologies are judged as formalistic, lacking depth or not accompanied by specific actions. The lack of sincerity does not help soothe public opinion but also makes the image of artists more severely affected.
According to media expert Hoang Van - CEO of Clover Media Company, today's media crisis is a public dialogue between artists and the public. If artists do not actively lead the story, they will be swept away by public opinion and lose control of their personal image.
The public's "boldness" also reflects a positive change in cultural life. Audiences are no longer easygoing with out-of-standard products or irresponsible behaviors. They are willing to support positive values and turn their backs on what is considered offensive and unstandard.
However, it is necessary to clearly distinguish between criticism and attack. Contributing opinions and criticism is necessary, but if it goes beyond the limit, becoming "cyber-based violence" will cause negative consequences for both artists and the cultural environment.
From a long-term perspective, the communication crisis is becoming a "filter" forcing artists to be more professional, from creativity to behavior. Many management units have begun to focus on training communication skills, helping artists better understand their responsibilities in the digital space.
The media crisis is no longer a temporary incident but a long-term test. Only artists who know how to listen, change and act responsibly can maintain public trust.
