The cinema is witnessing the paradox of Vietnamese film revenue. A series of famous people sitting in the director's chair for the first time are "going wild" to take the screening space, quickly increasing their revenue, and soon reaching the target of hundreds of billions of VND. Meanwhile, the veteran director, who has owned a series of hit projects, has "falled off the horse" and suffered losses.
As of March 2, Huynh Lap's film "House of Ancestors" has reached 180 billion VND in revenue. This is a surprising number when Huynh Lap sat in the director's chair for the first time in a film. Previously, Huynh Lap focused on producing web dramas and comedy content on his personal channel.
With the current ticket sales and screenings still covering theaters, "House of Ancestors" is expected to soon surpass 200 billion VND, possibly approaching 300 billion VND during the March 8 holiday.
Previously, the film "The Heart Light" by Hoang Nam also caused a big surprise. This is also Hoang Nam's first film. He came from a famous Youtuber with a Youtube channel called Challenge Me - challenge Me. The fact that a YouTuber has just entered the film industry, sitting in the director's chair for the first time with a hundred-billion-dong film makes the world in the profession "shocked".
"Soul Light" or "House of Ancestors" do not own special scripts or cinematic materials, but the two works have attraction thanks to spiritual and cultural materials.
Actress Thu Trang - another "new hand" in the directing profession also helped "The Billion Dollar Kiss" break through the Tet film season, reaching a revenue of more than 200 billion VND.
In the near future, "Quy Nhap Trang" released in theaters on March 7 also features a "branded new" director, Pom Nguyen. Pom Nguyen has participated in acting, comedy, and appeared in music videos, but as a film director, he is a new name.
When a series of "new and unfamiliar" directors brought their films to theaters and won their revenue, many names that had "made waves" are slowing down.
The 2025 Tet film season marks the failure of the revenue of Love by mistake for a best friend by director Nguyen Quang Dung and Diep The Vinh. "Love by mistake for a best friend" was far behind by two competitors, "The billion-dollar kiss" and "The Four Guardians" on the box office race. The film only earned about 20 billion VND when it left theaters. This is a modest number that causes Love by mistake for a best friend to suffer losses.
This is an unexpected "horses falling" by veteran director Nguyen Quang Dung. He is famous for his "hand-shaped" film remake projects. Nguyen Quang Dung has held many different positions from producer to director in projects such as Em la giua anh, Thang nam ruc ro, Thiet tang luong... all brought in successful revenue.
In particular, Blood Moon Party - a remake film released in theaters in the midst of the COVID-19 pandemic, theaters continuously had unpredictable closing and opening orders, but the work of director Nguyen Quang Dung reached the target of 175 billion VND in 2020.
Most recently, director Nguyen Quang Dung has the work "Dat rung phuong Nam", a controversial film about details related to history but still reaching the 140 billion VND mark.
In his career, director Nguyen Quang Dung was a "powerhouse" in the Tet film market with a series of hit works such as My Nhan Dan, Nhung Bat Dep, Nu Cuoi Than Tu...
In addition to director Nguyen Quang Dung, Charlie Nguyen - who was also a big name at the box office with Long Ruoi, Teo Em... but in recent years, he has been active.
