The award is jointly directed and organized by the Ministry of Culture, Sports and Tourism, the People's Committee of Ho Chi Minh City and the Vietnam Advertising Association, the Department of Grassroots Culture, Family and Library (Ministry of Culture, Sports and Tourism), the Department of Culture and Sports of Ho Chi Minh City and VINAMA Media Joint Stock Company.
Speaking at the opening ceremony, Journalist, Director Nguyen Truong Son - Chairman of the Vietnam Advertising Association, Co-Head of the Organizing Committee affirmed that the Vietnam Creative Advertising Award (Van Xuan Awards) is a prestigious official award initiated and organized annually by the Ministry of Culture, Sports and Tourism in coordination with the Vietnam Advertising Association to honor outstanding creative advertising ideas, rich in application value and imbued with Vietnamese identity.
In the context that the cultural industry is becoming a new driving force for national development, advertising not only plays a role in brand communication but is also a means of spreading images, identity and the soft power of Vietnamese culture. Creative campaigns with Vietnamese spirit are contributing to bringing national culture into contemporary life, approaching the young generation and creating an impression in the international market," Mr. Son emphasized.
Through the seasons of organization from 2023 to 2025, the award has attracted more than 3,700 entries, gathering about 400 brands, more than 200 creative experts accompanying millions of accesses on media platforms. Many advertising campaigns bearing Vietnamese imprints have created positive spillover effects in the community and made their mark in the creative market.
In 2026, Van Xuan Awards chose the theme "Culture unleashes prosperity", opening a journey to explore national identity through a modern creative lens. Cultural spirit is not only seen as a traditional material, but also becomes a source of inspiration to connect public emotions and reflect the rhythm of contemporary life.
Mr. Tran Viet Tan - Vice Chairman of the Vietnam Advertising Association, Chairman of the Board of Directors of VINAMA Media Joint Stock Company, and Co-Deputy Head of the Organizing Committee, said that the award is gradually becoming a bridge between management agencies, businesses, experts and the creative community.
It is the core values, practicality and professional organization that have created a sustainable attraction for Van Xuan Awards for many years. This shows that the award is gradually affirming its prestige and contributing to raising the position of Vietnam's advertising industry in the region," Mr. Tran Viet Tan emphasized.
In 2026, the Vietnam Creative Advertising Award - Van Xuan Awards continues to affirm the prestigious position of the Vietnam Advertising industry with a series of activities throughout from June to December 2026 such as launching awards, specialized seminars, exchange seminars, experience exhibitions, product displays, introduction of advertising technology, art performances, career counseling, ... Thereby spreading creative spirit, arousing national pride and promoting Vietnamese cultural values.
The award structure includes 52 categories honoring individuals/collectives with creative ideas and outstanding contributions to Vietnam's Advertising industry.
The opening time for receiving entries is from September 1, 2026 to the end of October 20, 2026. Selection and evaluation of entries for the final round is from October 30 to November 15, 2020.
The summary and award ceremony are expected to be held at Nguyen Hue Pedestrian Street - Ho Chi Minh City on December 15-24, 2026.
