October every year witnesses the suspenseful award ceremony moment of the Vietnam PropertyGuru Real Estate Awards. The event has been held continuously for the past 12 years, is a arena for leading real estate businesses, to honor prestigious projects and quality designs. The program belongs to the PropertyGuru Asian Real Estate Awards series, which has a history since 2005.
The awards night gathers veteran leaders of the real estate industry and will be broadcast live to global audiences.
This year's award is still open for registration at AsiaPropertyAwards. com to receive applications from real estate developers until the deadline on July 31, 2026.
Fire tests gold" amidst a volatile region
The 12th season takes place in a context where the market is facing many challenges. Data from Batdongsan.com.vn shows that in the first half of 2026, the asking prices of many types of real estate remained flat or decreased.
At the same time, customer behavior has changed significantly: they are becoming more demanding of products and the reputation of the seller. According to a consumer psychology survey by Batdongsan.com.vn in the first quarter of 2026, 51% of respondents said they are "temporarily waiting", more than 40% are still willing to buy, but more selective. Among those who want to buy, 64% prioritize products to stay or exploit cash flow immediately.
Mr. Jules Kay, General Director of PropertyGuru Real Estate Awards, said that the Vietnamese market in the first half of 2026 is "turning to a state of adjustment and selection". According to him, this is the time when buyers have available cash flow to take the initiative: they are chosen, negotiated and prioritized by reputable investors instead of chasing after fevers like in the previous period.
When customers raise standards for projects and investors, a title from a long-standing, prestigious award is a commitment to quality sent to the market that is being strictly screened. In recent years, more and more new investors have become very aware of this and actively participate in the Vietnam PropertyGuru Real Estate Award, alongside major names in the industry.
The weight of the golden statue of the Vietnam PropertyGuru Real Estate Award comes from a careful selection and evaluation process.
Behind the moment of coronation are dossiers that have passed through many rounds of appraisal, field surveys and each cautious vote of a professional jury, under the supervision of HLB - the world's leading auditing network.
Sitting in the chair of the judging panel this year is Mr. Thien Duong, General Director of GroupGSA Vietnam, alongside leaders of CBRE Vietnam, Avison Young, Savills Hotels, SC Capital Partners, Vietnam Green Building Council and other reputable units. These are experts who evaluate projects based on experience accumulated through hundreds of deals.
Going through the screening process, the moment of being named becomes an honor for any business, whether it is a veteran name or a face participating for the first time.
For participating units, the ticket to stand on the stage of the Vietnam PropertyGuru Real Estate Awards is a fierce race. For example, CapitaLand Development (Vietnam) has won the title of Best Investor four times, but every year it prepares dossiers carefully and continuously improves project quality. Gamuda Land Vietnam, after a record 13 awards in the 10th season, still returns to the race next year and continues to write its name on the golden board.
In particular, the "People's Choice Awards" title directly voted by consumers will be an opportunity for investors to shine under the votes of customers - the most demanding "judges". Appearing for the first time in Vietnam in 2025, this category has named three investors: CapitaLand Development (Vietnam), Gamuda Land Vietnam and Phu Long Real Estate Joint Stock Company.
Shining on the international arena
The prize does not stop at the Vietnamese border. The winning units will win the right to participate in the final round of the PropertyGuru Asian Property Awards on December 11th in Bangkok, Thailand.
This is a competitive arena with real estate "giants" in the region. Here, SonKim Land once brought home the title of "Asia's Leading High-Class Real Estate Developer", Kien A Group won the "Asia's Leading Urban Area Project" award, CapitaLand Development Vietnam won the "Asia's Leading Sustainable Real Estate Developer", or Gamuda Land Vietnam continued to score points with the "Asia's Leading Community Developer" award,...
In the eyes of foreign partners, investment funds or high-end customers, an independently audited international title is proof of project development capacity and efforts to increase attractiveness for the Vietnamese real estate market.
Organized by PropertyGuru, the leading PropertyTech Group in Southeast Asia, the 12th PropertyGuru Vietnam Property Awards is accompanied by platinum sponsor Kohler; gold sponsors igloohome and V-ZUG Vietnam; PropertyGuru's official magazine Property Report; official supervisory unit HLB.
Interested businesses can contact the organizing committee via: Email: awards@propertyguru.com or anh.dinhvantuan@propertyguru.com
0967225577 (Mr. Tuan Anh)
AsiaPropertyAwards. com
