Accordingly, BMW XM is going through the most difficult period since it started production in December 2022. This high-performance SUV has poor sales and this trend continues into the third quarter of 2024.
BMW XM sales in North America in the July-September period this year reached 307 vehicles, down nearly 31% compared to the sales of 443 vehicles in the same period in 2023.
Meanwhile, also in the third quarter of this year, BMW sold 543 Z4 vehicles to customers in North America, up 64% compared to last year. Thus, BMW XM sales have been lower than the 2-seat convertible sports car model, a segment that often has less impressive sales due to its unique customer base.
It is known that BMW's passenger car sales in North America decreased by 5% in the third quarter. SUV sales fell 8.5% and MINI sales fell to 33% year-on-year. BMW's 3-Series product line has just had a recent update but sales also decreased by 13.7%. This is not a positive signal for BMW.
In general, BMW's total sales in the third quarter decreased by 2.1% compared to the same period last year, equivalent to a difference of 5,740 vehicles. Some car lines still grew well, such as: BMW 5-Series (up 44.7%), BMW 2-Series (up 25.6%) or BMW X4 also grew sales by 41.8% compared to the third quarter of 2024.
However, in the opposite direction, all products in the MINI brand car line in North America have decreased in sales. Of which, MINI Countryman had the largest decline, sales were 16.4% lower than the same period last year.
