Accordingly, from January to September this year, the famous Kia automaker has dominated the top 3 positions in sales in Korea with multi-purpose sports cars. Specifically: Sorento with 67,314 cars sold, minivan Carnival with 62,352 cars and multi-purpose sports car (SUV) Sportage with 56,063 cars.
Meanwhile, Hyundai's SantaFe SUV ranked 4th with 56,042 units, followed by the reporter pickup truck and Hyundai's flagship sedan Grandeur, called Azera overseas, with sales of 53,365 units and 51,964 units, respectively.
Experts in the Korean auto industry say that Kia's strong performance during this time is due to consumers increasingly favoring SUVs over sedan cars. On the other hand, customer demand for hybrid vehicles is increasing as the application of electric vehicles is temporarily slowing down.
Kia's Sorento, Carnival and Sportage models all have hybrid versions, serving customers who need to look for more fuel-efficient and environmentally friendly options.