Land is about to regain the "throne" in the real estate market

Lục Giang |

Entering the last months of 2024, the land segment in the suburbs of Hanoi showed a clear increase in heat, attracting the attention of investors again.

Mr. Nguyen Duc Huy (33 years old, Ba Dinh, Hanoi) shared that he just paid for a plot of land with an area of ​​68 square meters, located in an alley in Hai Boi commune, Dong Anh district for 5.6 billion VND, equivalent to 82 million VND/square meter.

Mr. Huy said: “Dong Anh is planning many large projects, the infrastructure is also synchronous, so I bought land in the neighboring area to invest, waiting for the price to increase. Waiting until the projects are basically built or synchronously completed, I think the potential for real estate price increase in this area will be very good.”

In Dong Anh district, communes such as Hai Boi and Vinh Ngoc were the focus of previous land "fever" thanks to the benefits from large real estate projects that were about to be built and the infrastructure was completed. According to a survey by Lao Dong Newspaper reporters, many plots of land in these communes were advertised for sale at over 100-150 million VND/m2.

Besides, in many other areas such as Dan Phuong, Hoai Duc, Me Linh, etc., land plots also attracted attention again, and selling prices also grew impressively with prices increasing by about 20-30% compared to the beginning of the year.

Regarding the increase in land prices, Mr. Nguyen Quoc Anh - Deputy General Director of PropertyGuru Vietnam said that the land market is currently showing impressive growth. Compared to the first quarter of 2023, land prices in the third quarter of 2024 in Dong Anh district increased from 41 million VND/m2 to 63 million VND/m2 (up 53%), land prices in Hoai Duc district increased on average from 55 million VND/m2 to 100 million VND/m2 (up 81%), the strongest increase was in Thanh Oai district, from 21 million VND/m2 to 40 million VND/m2 (up 90%).

In periods of vibrant market development, the land segment plays an important role and is always the focus of investment with growth in many provinces and cities across the country, especially in areas with potential for economic development and convenient traffic infrastructure.

However, in the past 2 years, this segment has gone through a long period of stagnation when transactions and interest were gloomy. Until the second half of 2024, when land auctions in the suburbs of Hanoi heated up, the attraction of land plots gradually returned.

Mr. Quoc Anh predicts that starting from the second quarter of 2025, when the real estate market enters a period of recovery, the land and project villa segments with good price increase potential will receive special attention from investors. This segment will even replace apartments, holding the "throne" position in the real estate market.

Regarding the land segment, Mr. Pham Duc Toan - CEO of EZ Real Estate Investment and Development Joint Stock Company (EZ Property) - said that currently, only the market in Hanoi is bustling, with prices of most segments increasing dramatically. Meanwhile, the real estate markets in most provinces are still quite quiet.

According to the CEO, some investors have begun to shift their investment trends to provinces and cities with good economic growth, synchronous infrastructure and relatively low prices. However, investors are still quite cautious in their investment decisions. "From the second quarter of 2025, the real estate market in the provinces in general, and the land segment in particular, will achieve better liquidity and become more vibrant," said Mr. Toan.

Lục Giang
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