The real estate market in early 2025 continues to have positive changes as the level of interest of investors continues to increase. One of the notable bright spots is the return of F0 investors (firsts) in the land segment, showing that confidence in the market is gradually being consolidated.
Looking back at the previous period, in 2020-2021, when the real estate market witnessed a strong land fever on a large scale, F0 investors landed in the market with the expectation of quick surfing and high profits. At that time, "easy to make a profit" cash flow, low interest rates and confidence in land price growth made many F0 investors willing to borrow from banks for investment. However, when monetary policy is tightened and the market is adjusted strongly in 2022-2023, this group will suffer great losses due to financial pressure, low liquidity and deep land prices.
Currently, F0 investors return to the market with a more cautious mentality, different from the previous period when they mainly followed the surfing mentality. Mr. Hoang Minh - a new investor participating in the market shared that he chose to buy a plot of land in Van Giang (Hung Yen) with the goal of holding it for a long time.
Mr. Minh shared: "The land price in this area is currently fluctuating around 30-35 million VND/m2, quite reasonable. I carefully considered the investment, researched it for a long time before deciding to spend money. The area I bought also has good potential for infrastructure development. I don't have much experience so I don't dare to buy and sell surfing, but choose a long-term investment option to reduce risks. I believe that, with the development of the area, the real estate value will increase over time, in line with my financial plan."
Ms. Nguyen Thuy Linh, another F0 investor, also has a quite cautious approach when choosing land in provinces neighboring Hanoi, especially areas bordering the capital. She decided to buy a plot of land in Luong Son district, Hoa Binh at a price of about 800 million VND/plot. According to Ms. Linh, the current market has adjusted its real value, no longer having prices pushed too high as before.
"I think the above area has the potential to increase prices thanks to increasingly convenient traffic connections, especially when the Hoa Lac - Hoa Binh expressway has come into operation, helping to shorten travel time to Hanoi. The increasing trend of population expandment and relocation to the suburbs and vicinity of Hanoi also makes these areas more potential," Ms. Linh shared.
Regarding the re-appearance of F0 investors in the land segment, Mr. Tran Duy Long, a real estate broker with more than 10 years of experience, said that the cash flow from F0 investors today mainly flows into areas with real development potential instead of buying according to the crowd psychology. The selection focuses on areas with real value, synchronous infrastructure and clear legal status. This is completely different from the rush of investment in the 2020-2021 period, when many land buyers are mainly following the crowd mentality without carefully assessing the legality or liquidity.
"Another important factor is the ability to adapt to macroeconomic policies. If in the previous period, F0 investors were easily affected by policy fluctuations due to lack of experience, now they tend to learn more about finance, cash flow and investment strategies. This shows that the market is in the liquidation phase, only investors with preparation can survive and make a profit," Mr. Long commented.
