According to a December 2024 customer survey by the One Mount Group Center for Market Research & Customer Insight, home buyers' psychology is showing positive signs, with the level of consideration and preparation to buy a house increasing over the past year. Accordingly, more than 80% of respondents expressed their need to own a house (up 15% over the same period last year), of which 50% of customers are in the consideration stage and actively preparing for transactions.
This optimistic trend is further reinforced when up to 60% of customers are expected to buy real estate within the next year.
Mr. Tran Minh Tien, Director of One Mount Group Market Research & Customer Insight Center shared: In 2024, real estate prices in Hanoi will increase rapidly, especially the apartment segment has recorded an increase of up to 54% compared to 2023. This fluctuation makes many customers clearly aware that if they do not make an early decision, housing prices may continue to escalate, meaning they may miss valuable investment opportunities.
The research results also show the shift in demand for real estate types. According to a survey from One Mount at the end of September 2023, the level of interest in the segments of land, residential land and apartments is quite balanced. However, by December 2024, apartments became a more prominent choice when the proportion of interested customers increased from 46% in 2023 to 63% in 2024, while the demand for residential land showed signs of decreasing.
Mr. Tran Minh Tien said that the high demand for the apartment segment comes from the factors of supply, price and target customer group. Specifically, in 2024, apartment supply and consumption will increase sharply, reaching about 33,000 - 34,000 units, the highest level in the past 5 years and almost equivalent to the pre- Covid period. Apartments also account for 57% of total real estate transactions in Hanoi. Despite the significant increase in selling prices, this segment still has an investment level suitable for the finances of young couples and investment customer groups.
More than 50% of customers are willing to buy a house from 3-5 billion VND
According to a survey by One Mount, in the apartment segment, more than 50% of customers are willing to pay in the range of 3-5 billion VND. Apartments with 1 night+ and 2 bedrooms received the most attention from buyers.
In terms of location, the trend of buying houses is shifting strongly to areas far from the center, where there is a large land fund, a lower population density than in the inner city and is systematically planned to develop smart urban areas. At the same time, these areas also benefit from a series of key transport infrastructure projects in the city that are being accelerated, including Ring Road 3, Ring Road 3.5, Ring Road 4 and metro lines...
Apartment buyers in Hanoi are especially interested in amenities such as: Education system; Health care services; Multi-purpose space for living, working and entertainment needs.
One Mount Group Market Research & Customer Insight Center predicts that the East of Hanoi will play a key role in development thanks to a series of high-end and luxury projects, not only meeting the needs of home ownership but also serving the trend of improving the quality of life of urban residents.
Mr. Tran Minh Tien commented: "The trend of moving to the East of Hanoi is becoming increasingly clear, leading to the excitement of the apartment market here in 2025. Not only attracting buyers with real housing needs, this area also opens up attractive investment opportunities thanks to the strong growth potential of real estate value in the future".
