Amazon Prime has just signed an agreement with Man United to make the next episode in the documentary series "All or Nothing" specializing in behind-the-scenes stories of famous clubs. This episode tells about the Old Trafford team expected to debut shortly after the end of the 2026-2027 season.
Amazon Prime has approached Man United since the 2024-2025 season but has not reached an agreement on the cost. Finally, the platform has to pay £10 million to be able to get a nod from the "Red Devils". This is the highest price Amazon Prime has to pay for a team to make the "All or Nothing" series. Previously, they had released episodes about Arsenal, Manchester City and Tottenham Hotspur.
In the early days when Amazon Prime was rejected, the person who made the most weighty decision on Man United's side was Ruben Amorim. At that time, the Portuguese coach and his students had just lost the Europa League final to Tottenham. That season, Man United only finished in 15th place in the Premier League. Therefore, Amorim did not want any more behind-the-scenes stories to be put on the media to avoid trouble.
In January this year, Ruben Amorim was sacked and Michael Carrick replaced him. Man United's form is completely opposite to the previous period, winning many matches and finishing the Premier League in 3rd place. Therefore, this is also the main reason why the team is more open with Amazon Prime to make the film.
This documentary will give fans a deeper insight into the new era of Manchester United under Carrick and their efforts to rebuild the whole. Fans watching will understand more about the English coach, the coaching staff and the first team players. The film is expected to help everyone learn more about the board of directors under Sir Jim Ratcliffe, the Glazer family, along with the pair Omar Berrada and Jason Wilcox.
This is not the first time Man United has planned to cooperate with filmmakers to release a similar product. Before officially joining hands with Amazon Prime, the Old Trafford team had negotiated with US brands such as Liongate or Disney. However, difficulties in negotiating prices as well as sharing image rights pushed these deals into a dead end. In particular, the feasibility of the project with Disney was unsuccessful because the central character, Sir Alex Ferguson, was officially no longer the club's ambassador after INEOS took over.
This handshake with Amazon Prime is considered a breakthrough for Man United. In recent years, owners have been very "allergic" to media access to internal stories because the team's performance is often not good. However, when feeling that the achievements are gradually stabilizing and still facing difficulties in expanding commercial business, the board of directors has agreed to bring the hidden corners behind the scenes to the global screen.
The balance between commercial interests and maintaining backstage stability for the team has long puzzled Man United owners. Now, it seems that everyone has overcome that obstacle.
The film will begin filming in the pre-season 2026-2027 preparation phase of Man United, including a friendly match in Wroclaw, Poland on August 15 against AC Milan. This match will witness Michael Carrick facing Ruben Amorim, who was just appointed by Rossoneri 2 days ago.
