Amazon focuses on AI, appoints veteran leader to head new organization

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Amazon has appointed Peter DeSantis, a veteran leader of coaches, to head a new artificial intelligence organization to accelerate global AI ambitions.

Amazon CEO Andy Jassy has just announced the appointment of Mr. Peter DeSantis, a long-time leader of Amazon Web Services (AWS), as the head of a new organization specializing in artificial intelligence (AI) in the group.

The information was sent to all Amazon employees, marking a strategic move in the context of the increasingly fierce global AI race.

According to Mr. Andy Jassy, the new AI organization will be responsible for developing Amazon's artificial intelligence models, including the Nova model line, and in charge of the custom semiconductor chip and quantum computing segment.

These are key factors that help AI tools operate faster, save more energy and optimize performance on a large scale.

Peter DeSantis is one of the longest-serving leaders with the Amazon, with 27 years of service at the group.

He has eight years as senior vice president of coaches, a cloud computing platform that accounts for about a third of global internet traffic.

Under the management of DeSantis, AWS not only maintains its market leadership but also strongly expands to the fields of big data, AI and infrastructure for businesses.

At its recent "AWS re:Invent" event, Amazon emphasized its long-term commitment to AI for corporate customers.

The separation of an independent AI team from the AWS board is considered a reasonable step, to help the group focus resources and make faster decisions in core technology fields.

With the newly launched Nova 2 models, and the rapid development of the customized silicon segment, we want Peter to focus all his energy, creativity and leadership on these new strategic priorities, Andy Jassy wrote in an internal message.

Amazon's acceleration of its AI strategy comes as the company seeks to strengthen its position against major rivals such as Google, Microsoft and OpenAI. Instead of relying solely on internal breakthroughs, Amazon is opting for a strong investment path.

Last month, coaches announced a $50 billion investment in AI infrastructure for the US government. In addition, Amazon is said to be negotiating to invest10 billion USD in OpenAI and has poured about 8 billion USD into Anthropic, which is one of OpenAI's notable competitors.

Analysts say that with extensive experience in operating large-scale cloud infrastructure, Peter DeSantis will play a key role in connecting AI, chips and Amazon's cloud platform.

The new AI organization is expected to help Amazon shorten the gap in the technology race, while strengthening coaching position for next-generation AI applications.

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