iPhone 18 Pro price increases by $100
Apple announced that iPhone 18 Pro has a starting price of 1,199 USD, while iPhone 18 Pro Max is priced from 1,299 USD. This price is 100 USD higher than previous versions.
Both models have a starting capacity version of 256GB, and iPhone 18 Pro Max has an additional 2TB capacity option.
Users can pre-order from September 12 and the product officially goes on sale from September 18.
Apple also offers upgrade packages with prices starting from 34.99 USD/month for 24 months, or lower when users exchange old phones. The device exchange policy can help users get a discount of up to 1,200 USD when exchanging for an iPhone 14 or older.
Apple refreshes iPhone accessories
Besides iPhone 18 Pro and 18 Pro Max, Apple introduces upgraded transparent back covers, and adds new colors to existing iPhone back covers and wrist straps.
Images released by Apple show that the strap has more color options, including dark tones, light blue, silver and dark red. The new accessories are designed to combine with the colors on the iPhone 18 Pro line.
Apple also added the AppleCare One Family option, expanding the device protection service for family members.
