On October 9, Coc Coc announced the Search Trends Report for the third quarter of 2024, recording fluctuations in the search behavior of Vietnamese users.
Typhoon Yagi and the "storm" of the dominant statement
In the third quarter of 2024, the event that attracted the most attention was Typhoon Yagi. Coc Coc users rushed to search for information about the typhoon and the damage caused by natural disasters, with the keywords “Typhoon Yagi” and “Typhoon No. 3” leading the trend.
In addition, the consequences of storms and floods, such as the collapse of Phong Chau bridge and flash floods and landslides, are also of particular concern to users.
Relief activities and financial transparency related to storms and floods also attracted great attention, with the number of searches for the keyword “Vietnam Fatherland Front statement” increasing 190.7 times compared to the previous quarter. This reflects the community’s concern and responsibility in the face of natural disasters, as well as interest in transparency in charitable relief work.
Tech: iPhone 16 and biometric authentication make a splash
In the technology field, the iPhone 16 launched at the end of September 2024 attracted great attention from the community, with searches for this product increasing 3.22 times compared to the previous quarter.
In addition, to ensure smooth and safe transactions, users have actively sought guidance on how to authenticate with biometrics. The search volume for the keyword “biometric authentication” has increased by 19.91 times compared to the previous quarter.
Another notable domestic technology event this quarter is that Vietnam will officially turn off 2G waves from October 15, 2024. With this change, the keyword "turn off 2G waves" has increased 4.62 times in search volume compared to the previous quarter.
Slang: “Check VAR” and social media trends take over
Search trends from July to September 2024, witnessed the rise of a series of slang words. Most notably, the phrase “check VAR”, with an increase of 8.43 times compared to the previous quarter.
Originally originating from football, “check VAR” is now widely used by Gen Z to refer to checking and verifying the accuracy of information. Along with that, the phrase “phong trang” - referring to people who like to show off and exaggerate the truth - has also increased significantly with an increase of 3.47 times.
Social media trends have become even more vibrant with phrases like “if you’re scared, go home” and “the top of the roof is fluttering.” These are slang words originating from popular cultural events, conveying the spirit of young people: freedom, individuality and not afraid to express themselves.
Sports: Pickleball and international events take over the airwaves
Sports saw an impressive increase in searches, especially for Pickleball, a hybrid sport of tennis, table tennis and badminton. Interest in Pickleball increased 4.26 times compared to the previous quarter, thanks to celebrity endorsements and controversy over the player’s uniform.
In addition, major sporting events such as EURO 2024 and Copa America also received great attention, with searches increasing 8.94 times and 58.13 times respectively.
