The appeal of iPhone 16 in Vietnam
According to statistics from the web browser dedicated to Vietnamese people - Coc Coc, from August 31 to September 22, the most searched keyword was "iPhone 16", followed by "iPhone 16 Pro max".
Although it has been released for 1 year, iPhone 15 and iPhone 15 Pro Max are still searched by many Coc Coc users. The total number of searches for iPhone keywords during this period increased by 20% compared to the same period in 2023.
Based on the total search volume of 1,000 keywords containing the word "iPhone 16", the topics that Coc Coc users are most interested in include: Product name + place of sale; Event information; Keywords related to price; Color...
These things show the great attraction of iPhone 16 in Vietnam. Statistics from the systems have proven this. The TopZone system recorded 40,000 deposits for the iPhone 16 series in the first phase. The iPhone 16 Pro Max model in Desert Titan color alone sold out all options in a short time.
At the CellphoneS system, as of September 26, nearly 30,000 customers were interested and 10,000 customers successfully pre-ordered the iPhone 16 series, an increase of nearly 70% compared to the previous generation. The highest-end device, the iPhone 16 Pro Max, accounted for nearly 60% of the total number of orders here.
FPT has received 50,000 orders for information and pre-orders for the iPhone 16 series, and will deliver 20,000 new devices to customers from September 27 to 29. Or Minh Tuan Mobile system also received 16,320 pre-orders, an increase of more than 10% compared to the iPhone 15 series.
Many reasons to choose iPhone 16
Pham Hoang Dung - content creator of GenZ Viet channel - shared the reason for choosing iPhone 16 Pro: "Besides the very attractive Desert Titan color, the changes on iPhone 16 Pro are the reason why I chose this product. The camera is upgraded like the Pro Max version, the screen size is increased to 6.3 inches for a better experience, battery life is increased and most importantly, the price of iPhone 16 Pro is also softer than the Pro Max version".
According to many people, the iPhone 16 Pro is chosen after the Pro Max line because of upgrades such as a larger 6.3-inch screen, similar configuration, and improved battery life. This product is suitable for those who love high-end phones with a compact design, easy to hold and operate.
Ms. Anh Hong (living in District 1, Ho Chi Minh City) said that she chose to buy the iPhone 16 Pro Max because of its trendy color, eye-catching, and luxurious. In addition, the fact that Apple's most advanced smartphone model has upgraded performance and processing capabilities with the A18 Pro chip, optimized experience... are the reasons why she decided to buy this model.
In addition, preferential policies and subsidies from the systems are also the reasons attracting customers to buy the iPhone 16 series. For example, at FPT Shop, new customers receive a discount of 3 million VND, receive privileges of "2-year warranty", "12 months, 1 for 1 exchange", and receive a limited edition FPT SIM card...
Minh Tuan Mobile has the privilege of exchanging old for new, subsidizing up to 95% of the device's value. Thanks to that, 50% of their first orders chose this method.
At TopZone, for the first time, we are implementing a 0 VND down payment - 0% installment payment program; trade-in old for new with a subsidy of 2 million VND, 35% discount on accessories when purchased with iPhone 16...
With CellphoneS, direct buyers will receive a subsidy of up to 5 million when upgrading from an old phone, and a discount of up to 2 million when paying via bank credit card or linked e-wallet. As well as support for installment payments with 0% interest, no extra fees, no down payment...