This event opens a period of extensive cooperation in all areas of activity of the two sides, from communication, advertising, insurance to transportation, to create an superior service ecosystem, bringing resonant benefits to both businesses, customers and the community.
According to the signing, VTVcab will become a strategic partner and the only one to provide advertising and communication services on the entire transportation business ecosystem of Mai Linh Group, including vehicle systems and applications nationwide. VTVcab has the right to access and deploy its diverse business services, especially insurance products, to the large network of customers, staff and drivers of Mai Linh Group.
The two sides also committed to building cross-selling programs of products and services, taking advantage of each other's large customer base to increase business efficiency, expand market share and enhance brand value.
Speaking at the ceremony, Mr. Bui Huy Nam - General Director of VTVcab shared: The cooperation between VTVcab and Mai Linh Group is a harmonious combination between two Vietnamese brands with wide coverage and reputation. We believe that, by combining VTVcab's strengths in content and communication with Mai Linh Group's diverse transportation network and ecosystem, we will create new values, bring customers convenient and superior service experiences and actively contribute to social life."
Mr. Ho Huy - Chairman of the Board of Directors of Mai Linh Group affirmed: Mai Linh Group constantly strives to bring the best services to customers and create a safe and welfare working environment for its staff. Comprehensive strategic cooperation with VTVcab, a prestigious unit under the Vietnam Bank, will help us enrich our ecosystem, especially in the field of communications and value-added services such as insurance. This is a strategic step, in line with the sustainable development orientation and taking people as the center of the group.
This comprehensive strategic cooperation is a solid foundation for VTVcab and Mai Linh Group to implement specific projects, committed to becoming long-term partners, developing together for the common interests of both sides and the community.
