On October 29, Vice Chairman of Son La Provincial People's Committee Ha Trung Chien chaired a meeting with the Organizing Committee of the Miss Vietnam Ethnic Tourism 2025 Contest to review preparations.
The Miss Vietnam National Tourism 2025 contest is held to honor the beauty of women of 54 ethnic groups in Vietnam and spread the message of cultural pride and national solidarity.
At the same time, it contributes to promoting cultural heritage, promoting green tourism, community tourism, and attracting domestic and foreign tourists.

The final round will take place at Moc Chau National Tourist Area, the final night is scheduled for November 15, 2025. Departments and branches are urgently preparing facilities, ensuring security, health, serving candidates and tourists.
The Vice Chairman of Son La Provincial People's Committee emphasized that this is an important cultural and tourism event, contributing to enhancing the position and promoting the image of Son La to domestic and foreign friends.