Dien Dien Commune People's Committee has issued a plan to organize the Am Chua Festival in 2026 at the Am Chua historical and cultural relic. The festival is expected to take place in 3 days, from April 17 to 19 (ie, from the 1st to the 3rd day of the 3rd lunar month), in order to honor and spread the traditional cultural values of the locality.
According to the plan, the opening ceremony will take place on the morning of April 17 and the closing ceremony on April 19. This annual activity is not only a meeting point for local people and pilgrims to worship, practice beliefs, but also plays a core role in preserving and honoring the beauty of folk cultural identity.
Within the framework of the festival, many traditional rituals are expected to be organized such as: Offering incense and flowers by delegations and pilgrims; traditional worship ceremony; opening ceremony of Saint Mother; and folk art performances such as Van singing and ballet dancing.
The organizers requested that the activities take place solemnly, in accordance with fine customs and traditions; and at the same time pay attention to ensuring environmental sanitation, security and order, and food safety. Offering ceremonies must be carried out according to traditional rituals, avoiding ostentation and formality.
Am Chua historical and cultural relic is located in the Dai An mountain area, Dien Dien commune, a place associated with the belief in worshiping Thien Y A Na Thanh Mau - the mother of the land in legends, respected by the people for her merits in shaping, teaching how to do business and live.
